The world of cryptocurrency is only getting bigger. Two years ago, that seemed like it might not be the case. After the depegging of the Tether stablecoin, the crypto market tumbled into disrepair, with the price of BTC, specifically, falling from a high of $69,000 to below $20,000.
Two years later, however, and BTC has smashed its last all-time-high to sit at around $71,000, with the crypto market as a whole back into the swing of things. This has, of course, brought about some rumours of new sponsorships. Especially for Serie A, which has always been a leading football league when it comes to innovation, vision, and progressiveness.
Are Serie A Looking Forward?
With so many fans now getting involved with the crypto space, it might be time that Serie A jump on board and start some new partnerships. One clear area where they can make a big impact is the casino space.
Casinos and sport have long been entwined, but sweepstakes casinos – casinos that utilise virtual tokens, rather than traditional currency – could open up new doors for Serie A, prioritising accessibility, security and compliance. Because sweepstakes operate under sweepstakes laws, they’re accessible in far more jurisdictions compared to traditional casinos.
The best sweepstakes casinos sites for US players, for instance, can be found in any state, rather than the few that have a regulated online casino system. Other platforms utilising digital currency – or blockchain-based companies or gaming developers – could similarly make a big impact, helping Serie A to focus in on a new audience and spread brand awareness.
Hand in Hand
In the same way, Serie A getting involved with a new sponsor could elevate the crypto world. Football is one of the biggest and most influential sports globally, with millions of dedicated fans and a vast international reach.
Serie A, similarly, is one of the most prestigious and storied football leagues in the world. Established all the way back in 1898, it has been home to some of the greatest players in football history, including legends like Paolo Maldini, Roberto Baggio, and more recently, Cristiano Ronaldo.
Clubs like Juventus, Roma, Napoli and Inter Milan have also made significant impacts in European competitions, including the UEFA Champions League, which attracts millions of viewers every year – the Champions League final in 2021 attracted approximately 700 million viewers worldwide.
If a sweepstakes casino or any other crypto project were to sponsor one of the Serie A teams, the impact it would have on their project, as well as the crypto world as a whole, will not be lost on them.
5 Ways Serie A Sponsorships Elevate Crypto Projects
In terms of exactly how sponsorships can elevate crypto projects, there are X distinct ways to talk about. Starting with brand visibility.
- Enhanced Brand Visibility
As talked about previously, Serie A has a massive international fan base, with matches broadcast in numerous countries. With sponsorship deals featuring prominent branding on jerseys, stadiums, and social media platforms, crypto projects can attain extensive visibility to an audience that may not be aware of them just yet.
- Targeted Marketing
Many crypto projects – such as CryptoKitties, Decentraland, and Sorare – also utilise NFTs, which are unique digital assets stored on blockchain. This could fuse nicely with Serie A, with specific Serie A NFTs that offer everything from exclusive experiences to collectible memorabilia. Imagine how many fans would want to own an avatar of their favourite Roma player, or participate in virtual matchday experiences where they can interact with fans and earn NFT rewards.
- Technological Integration
If a sponsorship were to happen, in the future, Serie A clubs may also implement blockchain technology for various purposes, including secure ticketing, merchandise authentication, and transparent fan voting systems. If this was to happen, the practical applications of blockchain would be highlighted for everyone to see, which means there might be more blockchain integration in the future.
- Revenue Building
Quite simply, crypto project sponsorships can also introduce new revenue models, benefiting both the clubs and the projects themselves. Once again, this might lead to further adoption down the line. If more people understand how virtual currency can be used and how seamless it can be, more people might start using it and implicating it into their everyday lives.
- The Communal Aspect
One of the biggest ways in which a Serie A sponsorship can benefit crypto projects is by offering a ready-made community for the projects to engage with. By creating exclusive content or putting on virtual meet-and-greets, crypto projects can foster a sense of community and loyalty among football fans, all of whom have been introduced to them through these sponsorships.
These are just a few of the ways that Serie A sponsorships could elevate crypto projects, but there are many more that will be made evident when – not if – it happens.
