More quotes from Roma president James Pallotta’s appearance at the “Sport Decision Maker” conference in Miami earlier this week have been published by sportsvideo.org. These are his words:
“We produce seven hours of original video content, which is the most of any club. We also have our own TV station that has 6 million subscribers, so the TV side has been great. We also bought a terrestrial radio license as there are nine radio stations in Rome that only talked about Italian football and they would make up shit all day long. So I got tired of it, bought the radio station, and now three of those nine are bankrupt, and we have six to go.”
“If you go to a lot of team websites, the first thing you see is 50% off of merchandise. Things like that cheapen your brand, so we don’t do that. We also crowdsource a lot of things from talented fans who do things like send in their own designs of logos or merchandise. Soon we plan to curate those designs and ask if [fans] want to buy a hoodie or T-shirt with their design on it. It takes no money to do on a capital basis, and then we can ship it to them and do runs from one item to millions.”
Pallotta also discussed the Stadio della Roma: “It’s a great space, and it will be the most-used stadium in all of Southern Europe. The hope is to have approvals wrapped up by June and then to open the stadium in mid 2022, creating a new place not only for the team to play in but for partner AEG to hold music festivals and more”.
