Roma is working on potential growth strategies ahead of the club’s centenary, focusing on aspects such as image, structure, and new commercial opportunities.
In this context, the idea of Francesco Totti’s return to the club has gained momentum in recent weeks, potentially boosting the team’s media impact and bringing added value beyond his symbolic role.
According to Il Messaggero, the ownership is carefully evaluating various scenarios, including the possibility of reinstating Totti in a highly visible role.
The former captain could greatly enhance the club’s international visibility, with an estimated increase in commercial revenues of at least 30%.
This return would not be limited to a mere institutional role, but could also lead to direct involvement in club decisions.
Beyond his image function, Totti has reportedly expressed a desire to be involved in sporting decisions, though he isn’t necessarily aiming for a leading role with the team.
Given that Gasperini holds considerable authority in technical decisions, Totti could take on a consulting role or otherwise work in sporting areas, without directly involving himself in the day-to-day running of the team.
Totti’s return could represent a crucial step in Roma’s renewal, as the club seeks major sponsors and a new stadium, aiming for significant growth both sportingly and commercially.
