New Balance sues Roma following Adidas sponsorship deal

Andy Mattioli

Roma are being taken to court by their technical sponsor New Balance.

The sports footwear and apparel manufacturer from Boston recently sued the capital club as a result of Roma’s recent long-term agreement with Adidas.

According to Il Messaggero, New Balance exercised their right of first refusal – which means that by matching Adidas’ offer, New Balance had forced Roma to accept a new deal in their favour. The Giallorossi, however, signed a long-term deal with Adidas instead.

The Italian newspaper reports that a verdict is expected on 11 February.

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