Serie A

PUMA named new technical sponsor of Lega Serie A

Lega Serie A and PUMA
John Solano

Sporting apparel manufacturer PUMA has been named as the new technical sponsor of Lega Serie A.

Earlier today the two sides announced a new long term partnership which begins on July 1st—with PUMA becoming the official match ball provider for all games in Serie A, Primavera 1 competitions, the Coppa Italia, Supercoppa and eSerie A competitions.

“We are extremely proud to announce this new partnership,” said Lega Serie A CEO Luigi De Siervo.

“The link with a brand of international recognition such as PUMA demonstrates the importance and reputation of Lega Serie A at a global level and offers a greater level of visibility for our brand. By choosing PUMA we will guarantee both the highest technical standards for all our competitions and a style in line with the fashion trends of the young generations.”

“This agreement also guarantees continuity in the centralised marketing operations of the Lega Serie A and confirms the willingness of the clubs to work together for the enhancement of our product.”

The agreement takes effect for the 2022/2023 season and broadens PUMA’s footprint in Serie A. The German corporation are already the kit suppliers for Milan and Sassuolo.

“PUMA is very proud to partner with Lega Serie A and we look forward to many exciting football seasons together,” said Manolo Schuermann, PUMA’s Head of Team Sports Marketing.

“The partnership gives PUMA the platform to promote the brand in one of the world’s elite football leagues and will be rooted in collaboration and ambition.”

Adding, “This mindset will allow us to produce great product, storytelling and commercial campaigns. We have always been deeply rooted in Italian football and now look forward to creating another legacy together with Lega Serie A.”

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