News

Riyadh Air to become Roma’s new main sponsor

Andy Mattioli
I

Roma are reportedly closing in on a new main sponsorship deal.

Following DigitalBits exit earlier in the year as a result of a series of missed payments from the crypto brand, Roma seem to be nearing a long-term replacement.

The Giallorossi are in fact in talks with Saudi airline Riyadh Air, reports Il Messaggero.

The airline company was founded in March and is yet to become fully operational.

According to the Italian newspaper, the idea for this particular sponsorship came from Roma’s Chief Commercial and Brand Officier Michael Wendell who is personally engaged in negotiations and who was responsible for entertaining talks with other airline giants such as American Airlines and Turkish Airlines.

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MatchDay 36
12 May 20:45
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