Roma announced earlier today that they have signed an agreement with AYX, Asia’s leading sports data and entertainment company.
AYX’s branding will feature across Asian channels during the club’s home games, courtesy of the LED pitch-side displays.
In addition, with the aim of helping achieve their increasingly ambitious objectives in the Asian market, the agreement will also provide AYX with strategic tools such as use of the AS Roma brand for use in promotions on digital platforms and social media.
“It is a great pleasure to welcome AYX as our new partner,” said Giorgio Brambilla, AS Roma’s Commercial Director, to the club’s official website.
“This partnership is in line with the club’s ambitions and I firmly believe it will also allow both brands to further develop their commercial strategy on an international level. Asia has always been of particular interest to Roma and AYX is the ideal partner to help us grow.”
Steven Chang, AYX’s Chief Marketing Officer, added: “This partnership is of great significance for both brands, bringing together passionate Roma fans and millions of users of AYX.
“It is hugely positive for our brand to be associated with the AS Roma name, with all its history and significance, and I strongly believe this partnership marks an important step in our growth strategy.
“With AYX’s footprint in Asia growing all the time, this new partnership will open up new opportunities for strategic development and a mutual win-win, ushering in a new era for sports gaming and entertainment.”
The news comes as an important boost for Roma after they were forced to terminate their sponsorship with Betfair in the summer of 2019 due to Italy’s “Decreto Dignita” (Dignity Decree), which barred clubs from promoting gambling.
The Giallorossi lost out on €5 million per season after they were forced to rip up the deal with Betfair and were in desperate search for additional sponsors.