Roma pen three-year agreement with DigitalBits as main sponsor

Although the final agreement will be made official on July 27th, Roma have finalized the details for their new sponsorship deal with blockchain network DigitalBits after failing to renew with Qatar Airways.

However, not much has changed as for the structure of the deal, reports Filippo Biafora of Il Tempo. The details of the latest sponsorship are as follows – three years, close to €40 million with a signing fee of €6 million.

Originally, the deal was to be made public only in a few weeks time, however, Roma wanted to promote their new shirt for the upcoming campaign before the start of their pre-season training camp in Portugal.

AS Roma's Portuguese coach Jose Mourinho arrives prior to the start of the UEFA Europa League Group C football match between Ludogorets Razgrad and AS Roma in Razgrad on September 8, 2022. (Photo by Nikolay DOYCHINOV / AFP) (Photo by NIKOLAY DOYCHINOV/AFP via Getty Images)
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