Roma are working to secure further sponsorships ahead of next season with Adidas set to replace New Balance as the club’s main kit supplier.
More recently, Roma president Dan Friedkin was able to bring in Auberge Resort – a luxury hotel brand managed by the Friedkins – as Roma’s newest Main Global Partner.
The capital club are aware that the situation could improve with Roma’s Champions League qualification and the new stadium, potentially drawing more interest from international players.
For the time being, La Repubblica reports that Roma will earn an initial €5 million per season from Adidas on a long-term deal.
