Roma unveil newest kit, confirm DigitalBits as shirt sponsor


The New Balance era at Roma has officially commenced as Roma unveiled the team’s home kit for the upcoming campaign—featuring new shirt sponsor, DigitalBits.

The Giallorossi released the news on their official website this afternoon along with several images of the new shirt, which has a v-neck collar.

The General Manager of New Balance Football, Kenny McCallum, discussed the new design in a press release, saying, “New Balance wanted to fully respect AS Roma’s traditions with a classic, unique silhouette.”

“The club’s famous yellow and red palette is one of the most iconic sights in world football and this year’s bespoke design aims to celebrate that,” he said.

Photo: asroma.com

Roma captain Lorenzo Pellegrini also gave his verdict on the new kits.

“It’s always exciting when a new kit is revealed, especially this season,” stated the midfielder.

“The new design was popular with the team from the moment we saw it and we are all looking forward to wearing it.”

Earlier this year, Roma announced that New Balance would replace Nike—the club’s shirt manufacturer since the 2014/2015 season.

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